There are many things you can do to grow your business;
- Spend More Time Marketing
- Get more Sales
- Increase your margin.
But the single most important thing you can do to grow your business is to sell more to your preferred customer type. This can be described as
- Nail you Niche - Be a builder who specializes. Find a niche and become an expert in that niche.
- Develop a steady stream of Leads
- Understand the costs so you can make sure you are mining this niche in a profitable manner. You cannot deliver a proper service to your customers if you don't make money doing so. If your customers don't understand that; find new customers.
Let's deconstruct this for a moment. If you have a minimally functional building business, you would be doing between 1-3 new home projects per year, or several minor renovations per year. let's just call that average.
If you are already doing some work, and have the sense to place prominent signage in front of the project; people in the market for a similar project will notice it. The market tens to work that way. 100's of people may see the project, but only those interested in building a similar home will take notice.